Special program is an extension of Prevent Child Abuse America’s national signature campaign, Pinwheels for Prevention®, and represents unique usage of new brand symbol
FOR IMMEDIATE RELEASE
May 4, 2012 [Los Angeles] – Watch for something new at the Los Angeles Clippers' home playoff game on May 5th: blue pinwheels! As an extension of Prevent Child Abuse America's national Pinwheels for Prevention® campaign, introducing the pinwheel as the national symbol for the prevention of child abuse and neglect, the Clippers are implementing "Pinwheels for Playoffs" to support Prevent Child Abuse America.
The Clippers are pre-selling pinwheels online to season ticketholders and fans. On game night, the team will show PSAs during the game, distribute pinwheel lapel pins to be worn by coaches, broadcasters and clippers staff and provide pinwheels to fans as they exit the arena.
“Whether a player, coach or fan, we all play a role in ensuring healthy child development and child abuse prevention,” said Clippers’ star Chris Paul, whose own foundation is making a contribution to Prevent Child Abuse America and is joined in support of this effort by his teammates. Clippers Players and coaches purchased pinwheels and DeAndre Jordan, filmed a promo to help aid pinwheel sales. “I call on all Clippers fans to show their support of our team in the playoffs and of this important cause.”
Since Pinwheels for Prevention’s national launch in April 2008, more than 2.3 million pinwheels have been distributed, with campaign activities implemented in nearly every state. To date, the pinwheels have primarily been planted in “pinwheel gardens” on state capital lawns or other highly visible locations to raise awareness of the issue. The Clippers are now putting a unique spin on the campaign and presenting the pinwheels’ first usage in this way.
“For the Clippers to make this level of commitment, in the playoffs no less, speaks to the depth of their character and commitment to our nation’s future,” said James M. Hmurovich, Prevent Child Abuse America President and CEO. “We can all learn from their example; we cannot thank them enough.”
About Prevent Child Abuse America
Prevent Child Abuse America, founded in 1972 in Chicago, works to ensure the healthy development of children nationwide. The organization promotes that vision through a network of chapters in 49 states and over 400 Healthy Families America, home visitation sites in 37 states. A major organizational focus is to advocate for the existence of a national policy framework and strategy for children and families while promoting evidence-based practices that prevent abuse and neglect from ever occurring. To learn more about what we’re doing to prevent child abuse and neglect and how you can help, please visit our websites here and here.