Tuesday, December 14, 2010

Prevent Child Abuse Florida's Pinwheels for Prevention Ads Earn Suncoast Emmy Award.


December 14, 2010

TALLAHASSEE, FL - The Suncoast Chapter of the National Academy of Television Arts and Sciences recognized a series of three 30-second ads created for Florida's Pinwheels for Prevention campaign with an Emmy Award in the Community/Public Service category. The Ounce of Prevention Fund, the Florida chapter of Prevent Child Abuse America, contracted with Ron Sachs Communications to produce the ads in English, Spanish and Creole as part of the chapter's implementation of a national campaign to prevent child abuse and neglect.

The spots, which feature a teacher, neighbor, CEO, law enforcement officer and NBA star Dwight Howard of the Orlando Magic, focus on the many benefits of preventing child abuse and neglect before it ever begins. "We hope these spots help people realize that child abuse and neglect has a lasting effect on us all and that we can all play a part in ensuring every child has an equal opportunity for healthy growth and development," said Christie Ferris, Director of Prevent Child Abuse Florida.

Prevent Child Abuse America is spearheading the national Pinwheels for Prevention campaign in an effort to create a national movement to prevent the abuse and neglect of our nation's children. "The Pinwheels for Prevention campaign has been gaining momentum in Florida and across the nation," said James M. Hmurovich, President & CEO, Prevent Child Abuse America. "We were happy to contribute to the success of this campaign and are extremely proud of the work being done through our Florida chapter. We also want to thank Dwight Howard for taking the time to appear in the series because it demonstrates the very reason we believe so strongly in this campaign. We all play a role in children's lives and we can all play a role in preventing child abuse and neglect."

Prevent Child Abuse Florida's public awareness efforts are supported with funding from the Florida Department of Children and Families through the Community Based Child Abuse Prevention grant program and is included in Florida's statewide child abuse prevention plan. A recent study on the campaign's materials found that parents are increasing their knowledge on healthy child development and resources available in their community that assist with child and family needs. The study will be published in the Journal of Health Communications next year.

"Research tells us that when we work to strengthen families, we can successfully prevent abuse before it begins," said DCF Secretary George Sheldon. "Our focus is on family-centered practice, which recognizes and respects parents' love for their children and builds upon the strength and potential of families. Our goal is to support parents by providing various resources and allowing them to choose what is best for them."

The Spots were broadcast over ten thousand times from April through June of this year on network television and radio stations throughout the state. You can view the award-winning public service announcement here."

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