Prevent Child Abuse America receives more than $13,000 from R.W. Knudsen Family®.

Successful online campaign exceeds goals receiving tremendous support from fans

CHICO, Calif. (Nov. 30, 2010) – Exceeding the original goal of $10,000, all-natural and organic beverage brand R.W. Knudsen Family and Prevent Child Abuse America raised $13,420 and a donation of 10,000 Sensible Sippers™ organic juice boxes for the non-profit through a successful Facebook campaign.

For each new fan who “liked” the R.W. Knudsen Family Facebook fan page during the promotional period of November 1 to 21, the brand donated $1.00 and one Sensible Sippers organic juice box. It was promoted via PCA America’s various Facebook pages, R.W. Knudsen Family’s Facebook page, each organization’s Twitter page, the Prevent Child Abuse America blog and e-mail communications.

The original goal of 10,000 fans and $10,000 was quickly met after only 10 days into the campaign. R.W. Knudsen Family immediately extended the campaign to challenge supporters up to $15,000 and finished at $13,420.

“The response that we saw from our supporters was truly inspiring as they rallied to meet our goal,” said James M. Hmurovich, president and CEO of Prevent Child Abuse America. “R.W. Knudsen Family was the perfect partner for this type of campaign since it supports healthy families through the provision of healthful products. I am thankful for the corporate social responsibility the company showed and challenge more corporations to follow its lead and play a role in children's lives.”

For the past three years, Prevent Child Abuse America and R.W. Knudsen Family have joined forces in support of Prevent Child Abuse America’s annual Wrigley Start Early Run. R.W. Knudsen Family supplied organic Sensible Sippers and Recharge® all-natural sports drink to event participants to ensure that runners and walkers were fueling up on wholesome beverages.

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R.W. Knudsen Family has produced quality, all-natural juice products since 1961. Its offerings include Recharge all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar.

Prevent Child Abuse America, founded in 1972, is focused on changing the way our nation thinks about prevention, focusing on community activities and public policies that prioritize prevention from the start to make sure child abuse and neglect never occur. We work to ensure the healthy development of children nationwide while recognizing that child development is a building block for community development and economic development. Based in Chicago, Prevent Child Abuse America has chapters in 48 states and over 385 Healthy Families America sites in 32 states.