Prevent Child Abuse America receives more than $13,000 from R.W. Knudsen Family®.

Successful online campaign exceeds goals receiving tremendous support from fans

CHICO, Calif. (Nov. 30, 2010) – Exceeding the original goal of $10,000, all-natural and organic beverage brand R.W. Knudsen Family and Prevent Child Abuse America raised $13,420 and a donation of 10,000 Sensible Sippers™ organic juice boxes for the non-profit through a successful Facebook campaign.

For each new fan who “liked” the R.W. Knudsen Family Facebook fan page during the promotional period of November 1 to 21, the brand donated $1.00 and one Sensible Sippers organic juice box. It was promoted via PCA America’s various Facebook pages, R.W. Knudsen Family’s Facebook page, each organization’s Twitter page, the Prevent Child Abuse America blog and e-mail communications.

The original goal of 10,000 fans and $10,000 was quickly met after only 10 days into the campaign. R.W. Knudsen Family immediately extended the campaign to challenge supporters up to $15,000 and finished at $13,420.

“The response that we saw from our supporters was truly inspiring as they rallied to meet our goal,” said James M. Hmurovich, president and CEO of Prevent Child Abuse America. “R.W. Knudsen Family was the perfect partner for this type of campaign since it supports healthy families through the provision of healthful products. I am thankful for the corporate social responsibility the company showed and challenge more corporations to follow its lead and play a role in children's lives.”

For the past three years, Prevent Child Abuse America and R.W. Knudsen Family have joined forces in support of Prevent Child Abuse America’s annual Wrigley Start Early Run. R.W. Knudsen Family supplied organic Sensible Sippers and Recharge® all-natural sports drink to event participants to ensure that runners and walkers were fueling up on wholesome beverages.

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R.W. Knudsen Family has produced quality, all-natural juice products since 1961. Its offerings include Recharge all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar.

Prevent Child Abuse America, founded in 1972, is focused on changing the way our nation thinks about prevention, focusing on community activities and public policies that prioritize prevention from the start to make sure child abuse and neglect never occur. We work to ensure the healthy development of children nationwide while recognizing that child development is a building block for community development and economic development. Based in Chicago, Prevent Child Abuse America has chapters in 48 states and over 385 Healthy Families America sites in 32 states.

Thank you! And Happy Thanksgiving.

Thank You!

Thanks to your amazing support, we raised $13,420 for Prevent Child Abuse America during the R.W. Knudsen Family campaign, far surpassing our original goal of $10,000. As a result of this effort, R.W. Knudsen Family will also be donating 10,000 Sensible Sippers organic juice boxes (a healthful choice that contains less sugar and 40% less calories than traditional juice boxes) for use at Prevent Child Abuse America and/or state chapter fundraising events.

A brand of more than 125 natural and organic beverages, this campaign is a testament to R.W. Knudsen Family’s true commitment to supporting healthy families in communities nationwide. Our sincere thanks to R.W. Knudsen Family for its most generous support and to all of you again for making it happen!

We also want to wish all of you, your families and the communities you live in big thanks for your ongoing support and a Happy Thanksgiving.

World Day for Prevention of Abuse and Violence against Children.

We want to take a moment to recognize that today is World Day for Prevention of Abuse and Violence against Children and encourage you to learn more at the Women's World Summit Foundation.

Prevent Child Abuse America, CauseWorld and Mashable.

We are quite happy to see Prevent Child Abuse America referenced in the always terrific Mashable's recent article Checkins for Charity: The Rise of Geo-Social Good, which discusses emerging, and continuing, trends in social media and fundraising, including our relationship with the also terrific CauseWorld.

Even More Support for Families is Just a Click Away!

Thanks again to R.W. Knudsen Family for generously extending the campaign. It is still donating $1.00 to Prevent Child Abuse America for every person who “likes” the R.W. Knudsen Family Facebook fan page until November 21, now up to $15,000! To help us realize this additional support for America’s children and families, please participate by following the easy, no-cost steps below:

Click this link to the R.W. Knudsen Family Facebook fan page.
Click the “Like” button.
Tell your friends!

Thank you!

PCA America's response to Jeff Bezos and Amazon.com regarding "The Pedophile's Guide to Love and Pleasure; a Child-Lover's Code of Conduct."

November 12, 2010

Mr. Jeffrey Bezos

Founder, Chairman and CEO

Amazon.com

1200 12th Ave, Suite 1200

Seattle, WA 98144

Dear Mr. Bezos,

I am writing today on behalf of the Board and staff of Prevent Child Abuse America, our 47 state chapters and our Healthy Families America network to express our deep and profound concern that the book "The Pedophile's Guide to Love and Pleasure: A Child-Lover's Code of Conduct" was recently made available on Amazon.com.

Our ability to grow and succeed as a country depends on how well we foster the health and well-being of our children. Healthy child development is the foundation of community development and our country’s overall, long term economic development.

This type of book, while obviously deplorable for its content, is more than just a disturbing piece of propaganda. It promotes the normalization of something that is destructive to children and something that negates the important investments we make in the healthy development of our children. The people who will act upon this book’s content, and the effect of their actions, can lead to significant issues in a wide array of areas including crime, substance abuse, mental health, lost productivity and even our competitiveness in the global economy. As Mission Readiness: Military Leaders for Kids as declared, denying children a healthy childhood can even compromise our national security because it impedes our ability to mobilize a stable, healthy and qualified military for generations to come.

While we appreciate your subsequent removal of the book from the site; the fact that it was even available through Amazon.com indicates an inconsistency in how the corporation approaches standards and guidelines. Many comments are restricted and filtered, but content such as this book was made available. We need to understand what corporate processes are in place to determine what is to be advertised and sold on Amazon.com and how could a culture even exist in the organization that does not continuously and without fail, ensure that all actions and products first do no harm to our nation’s children?

We would be happy to support you in creating criteria and strengthening the controls that should prohibit this type of decision from ever happening again.

Please have someone in your corporation contact me so we may work together to prevent the abuse and neglect of our nation’s children. My direct telephone number is (312) 663-3520, extension 810.

Sincerely,

James M. Hmurovich, President & CEO

Prevent Child Abuse America

Thank you and let’s keep going!

Thanks to your amazing support, we have now met the $10,000 goal! In fact, R.W. Knudsen Family is so excited by your commitment, it has extended the campaign up to $15,000. Let’s rally for R.W. Knudsen Family like they’re rallying for America’s children and families and achieve this next goal! Please participate by following the easy, no-cost steps below. Thank you!

Click this link to the R.W. Knudsen Family fan page.

Click the “Like” button

Tell your friends!

Big thanks to Cool People Care.

Big thanks to the quite cool Cool People Care for their big shout-out on the R.W. Knudsen Family campaign. We appreciate the support and hope you will visit Cool People Care to learn more about the array of very cool things they are doing.

One click from you = $1 to Prevent Child Abuse America!

From November 1 to 21, R.W. Knudsen Family® (brand of more than 125 natural and organic beverages) will donate $1.00 to Prevent Child Abuse America for every person who “likes” the R.W. Knudsen Family fan page, up to $10,000. No purchase necessary. R.W. Knudsen Family is also donating one Sensible Sippers™ organic juice box (a healthful choice that contains less sugar and 40% less calories than traditional juice boxes) to Prevent Child Abuse America and/or its state chapters for every person who “likes” its Facebook page to help with fundraising events.

Participation is easy:

Go to the R.W. Knudsen Family fan page.

Click the “Like” button

And that’s it… $1.00 will go to Prevent Child Abuse America!

Well, that and be sure to let your friends know as well.

Thanks.